James Creative Agency

Creative Projects and Operations Director
November 2021 - Present

A Leading Sydney creative marketing agency

• Provide strategic leadership on projects, collaborating with creative directors applying strategic thinking to creative outputs.

• Maintain and grow existing client relationships through proactive strategy and insights.

• Assist with New Business initiatives and pitches. 

• Develop clear practices and workflows increasing internal efficiencies.

• Strategic leadership across marketing and brand-awareness campaigns.

HME.church

Director of creative arts department
march 2017 - december 2021

Director of multi-discipline creative department in a NFP
volunteer centric organisation.
Department Teams: Graphics, photography, video, production (events),
web and digital (social and email).
40 Person Team

• Oversee and lead the department strategy, development and creation of day-to-day content for diverse marketing/advertising materials.

• Provide strategic direction to internal teams.

• Lead discovery sessions before each major project and campaign.

• Manage the workflow and creative briefing process, from concept to final delivery.

• Mentor leaders in each team to grow their team’s productivity and efficiency.

• Oversee budgets for multiple projects/campaigns.

• Influence and guide the organisation overarching brand strategy, vision and style guides.

our father cafe

brand and operations manager
june 2020- November 2021

Tasked with increasing brand awareness and engagement across B2C and B2B.

• Implemented company identity rebrand, and go-to-market strategy.

• Lead the product launch of company merchandise across B2C channels.

• Identify and negotiate strategic partnerships within B2B channels.

• Implement and strategise organisational structure and procedural workflowsin a startup environment.

• Identify and review budget allocations for brand activation events.

• Successfully conducted the first industry event after the Covid-19 pandemic, bringing together 16 different businesses in collaboration. 

the people vs

retail sales manager
2017- 2018

Worked alongside the brand manager as the retail front manager, overseeing2 locations budgeting, staffing, targets and inventory management.  

• Launched the second Sydney location and managed local supplier relations.

• Ran brand event nights, working with sponsors and artists creating brand engagement and revenue drives to follow.

• Styling selection across shoots and editorial campaigns.

• Visual merchandising to target customer spending trends and maximise revenue.

• Relationship management of influences and high profile talent in styled social media/event outfitting.

• Product activation and strategic partnerships developing customer engagement.

• Assisted in management of E-Commerce reporting and sales tracking.

• Review editorial releases for seasonal catalogues.

intuit

smb business development consultant
march 2016- march 2017

An industry leader in cloud accounting solutions for small-to-medium sized business, having the largest market share in America and Europe. 

• Consultative sales to new and existing small-to-medium business.

• Proactive identification, targeting and acquisition of new business.

• Conducting demonstrations of our product over the phone and face-to-face to new and existing clients.

• Facilitating and nurturing long-term customer relationships

General pants co

retail management
october 2013 - february 2016

Leading Australian streetwear retailer, with over 60 stores in
multiple countries. 

• Developed relationships with key-stakeholders and sat on review board for the re-launching iconic brand “Ksubi”.

• Consistently outperformed KPI’s and sales targets on an individual and store level.

• The first manager promoted in an A-Grade store with no prior experience in the business.

• Assistant Manager to over 40 staff members during the business’ busiest trading period.

• Was highly adaptable and utilised to backfill in multiple different locations where management shortages occurred.

• Fostered relationships with multiple suppliers, being able to give customer feedback and brand perception to them with actionable and measurable outcomes.

• Visual-Merchandising and styling to create increased revenue and focus on customer spending trends.